Privacy statement AMBER Alert Europe

Most recently amended on 11 November 2021


This statement describes the privacy policy of AMBER Alert Europe (hereinafter referred to as “the Foundation”). The Foundation has its registered office in (6191 VK) Beek and its principal place of business at 4 Peter Treckpoelstraat.

The Foundation is responsible for the processing of personal data as explained in this privacy statement.

This privacy statement applies to all persons whose personal data are processed by the Foundation, in particular:

  • Followers of the Foundation accounts on social media, persons who receive mailings and other information from the Foundation;
  • Sponsors and/or donors of the Foundation and/or contact persons of sponsors and/or donors if it concerns legal entities;
  • visitors to our website;
  • all other persons who contact the Foundation;
  • other persons involved.

This privacy statement explains what personal data we collect, when and how we use and share this personal data, how we protect this personal data and what options you have with regard to (sharing) your personal data.

If you have any questions about this privacy policy or other privacy matters, please send an e-mail to with the subject “Privacy”.

The personal data we process 

Personal data you provide to us

The Foundation processes personal data that you provide to us for one of the reasons stated above. This can be:

  • name and address details
  • e-mail address and/or
  • mobile telephone number and/or
  • personal data available on social media forums such as Facebook, Twitter, LinkedIn, TikTok or Instagram.
  • bank account number and/or other payment details

If your registration concerns a company or a legal entity in general, the following personal data will be processed as well:

  • first and last name of contact person;
  • e-mail address of the contact person;
  • telephone number of the contact person;
  • the company’s business address.

Personal data obtained through or generated by our website

When you visit our website (URL), we do not collect any personal data about your visit.

Personal data of minors

The Foundation is aware of the importance of protecting the privacy of children. Our policy is to never knowingly collect or store personal information from anyone under the age of 16. We therefore ask persons under the age of 16 to not provide personal data to the Foundation. If you are aware that a person under the age of 16 has done this without the consent of a parent or guardian, please tell us by sending a message to

For what purpose and on what basis do we process personal data?

The Foundation uses your personal data for various purposes. These purposes are explained in more detail below:

  • The Foundation uses your personal data for fundraising in connection with combating/solving missing children and child abductions.
  • Any purpose that is or may reasonably serve the purpose of the Foundation as set out in its articles of association.
  • The Foundation uses your personal data to maintain contact with you. This way, you will be informed, among other things, of any changes within the Foundation.
  • The Foundation uses your personal data to improve its services.
  • The Foundation uses your personal data to realise and maintain its primary purposes.

 The Foundation processes your personal data on the basis of one of the following processing grounds:

  • Permission: if we have asked you for permission to process your personal data and you have expressly granted this permission. You can withdraw your consent at any time by sending an e-mail to The withdrawal of consent does not affect the lawfulness of the processing before its withdrawal.
  • Execution of the agreement: if you decide to sponsor the Foundation and/or make a donation, an agreement has been or needs to be concluded with you and the processing is necessary for the execution of that agreement with you;
  • Legal obligation: if you sponsor the Foundation or make a donation, the Foundation may have a statutory obligation to process your data.
  • A legitimate interest: We also process your personal data if the Foundation or a third party has a legitimate interest, the processing of your personal data is necessary for the representation of this legitimate interest and this does not disproportionately infringe your right to privacy. In these cases, the Foundation has weighed up the interests beforehand.

Some examples of the legitimate interests stated above are to improve and maintain the primary purposes of the Foundation, i.e. to campaign to optimise the search for missing children and to save the life of a missing child, to inform you about the use of and any changes within the Foundation and the transfer of your personal data to a third party in the context of, among other things, a merger, acquisition and/or restructuring.

Is your data transferred to third parties?

The Foundation does not pass on your personal data to third parties, unless this is necessary for our purposes and legitimate interests. A third party can only be a party whose purpose is to process personal data for the same purposes as the Foundation and which has taken comparable technical and organisational measures to protect your personal data.

We may also disclose personal information if we believe, in good faith, that this is necessary to comply with the statutory obligations or to protect the rights, property or safety of the Foundation, our employees, our users or others. This includes providing personal data to the competent authority for the purpose of solving crimes.

The Foundation has not placed any social plug-ins from third parties on its website.

Where is your data stored?

The personal data we collect through our applications and website is stored on our servers in the Netherlands.  The data is also stored on the device (smartphone, tablet or computer) on which you enter your personal data.

How long do we retain personal data?

The Foundation stores your personal data until you unsubscribe from receiving mailings. If you decide to stop sponsoring or making donations, your data will be kept in accordance with tax retention periods.

In all other cases, the Foundation retains your personal data for no longer than is necessary to achieve the purposes for which your personal data is collected.

How do we protect your personal data?

The Foundation makes every effort to protect your personal data. The Foundation has taken appropriate measures to maintain the security and integrity of your personal data and to protect your personal data against unauthorised access or unauthorised disclosure that could lead to significant damage or inconvenience to you.

For example, the Foundation uses a combination of reasonable physical, technical and administrative security checks. The Foundation does not guarantee that the measures are effective under all circumstances.

However, data traffic over the Internet (wireless or otherwise) and via Bluetooth cannot always be protected against all threats and risks. As a result, despite our best efforts, we cannot guarantee the personal data you send us is 100% secure.

What can you do yourself to protect your personal data?

What else can I do to protect my data?

The Foundation will NEVER send you an e-mail requesting confidential personal information such as account numbers, user names or passwords. The Foundation emphasises that you should NEVER reply to such e-mails. If you receive such an e-mail, please do not respond to it and notify the Foundation by sending a message to

What is our Cookie Policy?

A cookie is a small text file that is stored on your computer, tablet or smartphone upon your first visit to our website. The foundation uses the following cookies.

Necessary cookies. The Foundation only uses technical and functional cookies, as well as analytical cookies that do not infringe your privacy. The cookies we use are necessary for the technical functioning of the website and for your ease of use. They ensure the website works as it should and that your preferred settings, for example, are remembered. And they allow us to optimise our website. You can opt out of cookies by setting your Internet browser so that it no longer saves cookies. In addition, you can also delete all previously saved information through your browser settings.

You can always see which cookies the Foundation currently uses in the notification at the bottom of your screen when you visit the website for the first time. You can also read this on our website:

We do not require prior permission for the use of necessary cookies.

You can change or withdraw your consent to the placing of cookies at any time. If you want to adjust or delete the cookie preferences you have set, you can do so via the browser settings on your smartphone, tablet or computer. You can also change or withdraw the cookies you have accepted via our website:

How can you view, adjust or delete your personal data?

By law, every person can exercise certain rights with regard to his or her personal data.

You have the right to have your personal data adjusted or, if the processing is based on consent or for direct marketing purposes, to have it removed. You can do this by sending an e-mail to

In addition, you have the right to inspect your personal data. This means you can request which personal data we have on you and for what purpose we use this personal data. In certain cases, you even have the right to data portability. This means you can submit a request to us to send your personal data on our records in a computer file to you or to another organisation, in accordance with your instructions.

Lastly, you can object to the processing of your personal data by the Foundation.

You can submit a request to the Foundation to exercise the above rights by sending a message to We will respond to your request as quickly as possible, yet within four weeks. Insofar as permitted under the applicable laws and professional regulations, we will do everything reasonably and practically possible to comply with your request.

If you have any complaints about how we handle your personal data, please contact us by sending an e-mail to We will be happy to help you find a solution. If the issue remains unresolved, you can contact the Dutch Data Protection Authority. To do so, use the link below: persoonsgegevens/tip-ons

Changes to this privacy statement

The Foundation may amend this privacy statement. The changes and/or updates to this privacy statement may be made, among other things, to reflect any technological progress or statutory and regulatory changes.

If the Foundation changes its privacy statement, an updated version of this statement will be available on this web page. We will also notify you of any changes to this privacy statement by adding the date after “Most recently amended on” at the top of this page.

We recommend saving the web link to our privacy statement and regularly consulting our website for the latest version of this privacy statement.

Contact us

The Foundation undertakes to protect your personal data. If you have any questions or comments about this privacy statement, please do not hesitate to send an e-mail to You can also use this e-mail address to tell us about any concerns you may have regarding our privacy statement.