Don’t expose yourself

Think before you share

Taking and sharing naked pictures of yourself can have serious consequences. We have created a campaign to make teenagers aware of the risks involved in sexting. The film and posters of the campaign, created by Innocean Berlin in collaboration with Zauberberg Productions, depict a relatable situation for many; loving parents sharing cute naked baby pictures of their children with their friends and family. While the campaign is not intended to keep parents from taking innocent baby pictures, this familiar scene is used to make teens aware that noone can be trusted with their naked pictures, not even their parents.

Share the campaign video in your language

Even though sending nudes of yourself through social media or instant messaging is super easy and seems normal nowadays, it doesn’t mean that it’s risk-free. Maybe your nude will stay private at first, but you never know where it might end up…That’s why it’s so important to always think before you share. Watch and share the campaign video in your language.