Don't Be An Easy Catch


Online not everything is what it seems…|

Awareness of online grooming is still lacking. The focus often lies on the dangers in the outside world, while children could just as easily be at risk in the safety of their own home when engaging in online activities. Additionally, not all children have the necessary knowledge and skills to keep themselves safe online.

#DontBeAnEasyCatch campaign

On May 25th, the Police Expert Network On Missing Persons (PEN-MP) kicks off its annual campaign for International Missing Children’s Day. This year‘s ‘#DontBeAnEasyCatch’ campaign, created in close cooperation with AMBER Alert Europe, aims to educate children, teenagers specifically, on online grooming. The prevention campaign will be shared in 24 countries and is available in 20 languages.


Police Expert Network on Missing Persons

The ‘#DontBeAnEasyCatch’ campaign, comprising of an animated video in which valuable tips are given to children, is shaped by members of the Police Expert Network on Missing Persons (PEN-MP). The PEN-MP is the first and only official European missing persons police network consisting of police experts in the field of missing persons from all over Europe.

International campaign

The ‘#DontBeAnEasyCatch’ campaign is shared with the public by national police forces and NGOs in the field of missing children and children’s rights in Albania, Austria, Belgium, Brazil, Bulgaria, Croatia, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Lithuania, Malta, the Netherlands, Poland, Portugal, Slovakia, Slovenia, Spain, Srpska, Taiwan, and the United States, with the support of Europol, the European Union’s law enforcement agency.

Share the campaign video in your language

Especially now that children are spending more time online than ever, it is important to give them the necessary levers to keep themselves safe from online predators. Help us raise awareness of online grooming by sharing the ‘#DontBeAnEasyCatch’ campaign video in your language.