Today, on International AMBER Alert Day, Euronet Worldwide, a leading global financial technology solutions and payments provider, announced it will publish active AMBER Alerts on 23,000 ATM screens* across Europe following a partnership with AMBER Alert Europe.
The partnership was successfully piloted in the Netherlands earlier this summer when an AMBER Alert was published nationwide on the screens of the Euronet ATM network within a few hours of it becoming active and remained until the child was safely located.
This use of Euronet’s ATM screens, which are potentially viewed by millions of users and passers-by across Europe each day, is a tremendous step forward in the search for missing children across Europe.
“We are delighted to support an initiative, such as AMBER Alert Europe via our ATMs,” says Nikos Fountas, Executive President and Chief Executive Officer, Euronet EMEA EFT Processing. “Our ATM technology and locations such as airports, railway stations, and city centers, places the alerts in front of large audiences. We are able to upload an alert on a missing child onto the ATM screens quickly and hope this activity accelerates the safe return of any missing children.”
“ATMs are typically located in heavily-trafficked areas,” says Frank Hoen, AMBER Alert Europe Chairman and Founder. “This partnership will significantly increase the amount of exposure that missing children will receive. I am certain that this will save children’s lives in the future.